LogoFolio
Minimalist black and white brand logotype on clean white background
Premium packaging mockup with geometric brand pattern in deep blue
Brand identity system with color palette swatches and typography samples
Campaign photography with bold typographic overlay on outdoor signage
Coffee brand packaging design with illustrated botanical elements
Luxury hotel brand signage photographed at dusk with warm ambient lighting
Brand guideline booklet open to color system page with geometric shapes
Tech startup brand identity with bold wordmark on dark background
Minimalist retail store interior with brand elements integrated into architecture
Brand strategy workshop whiteboard with post-it notes and competitor mapping
Brand Identity Studio

Strategy you can see

Brand identity work where the thinking is as visible as the logo.

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The work speaks. The numbers confirm.

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Abstract gradient brand identity for Meridian Health with warm coral and teal tones
D&AD Shortlist 2025
+34%Donor Conversion

Meridian

Meridian Health · 2025

Brand IdentityStrategy
Dark sophisticated financial brand identity with gold geometric mark on black
Brand New Review

Vault

Vault Financial · 2025

Brand IdentityNaming

"They didn't just design a logo. They diagnosed why our old brand was losing donors and rebuilt the story from the ground up."

Priya Nair

CMO, Meridian Health

Elegant wine brand label design with botanical illustration and serif typography
Cannes Lions — Bronze
+52%Retail Velocity

Terroir

Terroir Wines · 2024

PackagingBrand Identity
Tech brand identity with electric blue motion mark and clean sans-serif wordmark
Fast Company
+89%Series A Raise

Flux

Flux Technologies · 2025

Brand IdentityPitch Deck

"The rebrand closed our Series A. Investors said the brand made us look like a $50M company before we were."

Marcus Webb

CEO, Flux Technologies

Vibrant CPG packaging design with playful illustration system and bold color blocking
Pentawards Gold

Bloom

Bloom CPG · 2024

PackagingBrand System
Luxury hotel brand photography showing refined lobby with custom monogram signage
Wallpaper*
+28%Booking Rate

Crest

Crest Hotels · 2024

Brand IdentityEnvironmental
Clean energy brand identity with solar-inspired mark in warm amber on white
HOW Design Award

Solis

Solis Energy · 2025

Brand IdentityStrategy
The Framework

Strategy first. Always.

Every project begins with a rigorous brand audit. Here's a glimpse into the Meridian case study framework — download the full PDF to see the complete methodology.

Brand Audit
Meridian Health · 2025

Before & After

After rebrand: vibrant modern brand identity for Meridian Health with warm gradient system
Before rebrand: dated corporate healthcare brand identity with generic blue and grey palette
Before
After
Brand Recognition
23%61%
Donor Trust Score
4.1/107.8/10
Message Clarity
ConfusedPrecise

Case Study Contents

34 pages
01Brand Audit & Competitive Landscape
02Positioning Statement & Tone of Voice
03Visual Identity System
04
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05
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Slide 17 of 34

Competitor Positioning Map

TraditionalModern
Meridian
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Validation

Taste is subjective. Results aren't.

They didn't just design a logo. They diagnosed why our old brand was losing donors and rebuilt the story from the ground up. The new identity raised $2.4M in our first campaign.

Professional headshot of Priya Nair, CMO at Meridian Health, smiling in office setting

Priya Nair

CMO, Meridian Health

$2.4M
First Campaign

The rebrand closed our Series A. Investors said the brand made us look like a $50M company before we were. Worth every dollar of the engagement.

Professional headshot of Marcus Webb, CEO of Flux Technologies, confident expression

Marcus Webb

CEO & Co-Founder, Flux Technologies

+89%
Series A Raise

Working with Folio felt like having a strategist and a filmmaker in the same room. They saw our brand before we could articulate it ourselves.

Professional headshot of Camille Fontaine, Creative Director at Terroir Wines, warm smile

Camille Fontaine

Creative Director, Terroir Wines

Cannes Lions Bronze

We hired them for a logo. We left with a complete brand operating system that our whole team can use without calling an agency every time.

Professional headshot of Jordan Osei, Founder of Bloom CPG, casual professional setting

Jordan Osei

Founder, Bloom CPG

+52%
Retail Velocity
Featured In
Fast Company
Best Rebrand 2025
Wallpaper*
Featured Studio
Brand New
Notable Work
HOW Design
Award Winner
Print Mag
Regional Design Annual
Free Case Study

The Meridian rebrand. All 34 pages.

Brand audit, positioning framework, visual identity system, competitor map, and the campaign that raised $2.4M. One email. No follow-up spam.

34-page PDF case study
Full brand audit methodology
Competitor positioning map (unredacted)
Visual identity system breakdown